Mint, Wow.

      Shamrock shakes are the highlight of March at McDonald’s. I barely eat McDonald’s, but once the Shamrock shakes come back on the market, it’s like a once a week must. The minty delight needs no rhetoric to persuade McDonald’s consumers to buy due to its undeniable deliciousness. But still, like every other company, McDonald’s creates commercials to convince its customers to purchase the milkshake.

From YouTube

     Like many other commercials, McDonald’s uses comedic edge to grab the attention of the viewers. The following commercial from the company uses a typical scenario between couples to relate to the audience. Women will always be suspicious of their men which makes this commercial humorous. The way the woman questions the man and uses common reactions to if the man would have really been cheating on her allows the viewer to think of the Shamrock shake as a guilty pleasure, something we all desire to have. Because the commercial still keeps the hilarious edge and the man eventually tells the woman he only went to buy them both a shake, the drink does not seem like a sin or something that must be hidden, making consumers not feel ashamed if they wish to buy a Shamrock shake.

     The background music throughout the commercial also adds to the comedic aspect by providing music that not only keeps the viewer’s attention, but illuminates the ridiculousness of the female’s suspicions. It is upbeat but not too much so that it seems like the commercial is an advertisement for baby toys, a child’s summer camp, or something along those lines.

     Even the words that appear at the end of the commercial saying “for a limited time” bring a point of rhetoric into the ad. The font of the text keeps the theme of “tango” intact. But also, but only showing the words briefly, McDonald’s manages to remind viewers that these shakes are not available always, silently persuading them quickly go purchase the shake.